After thousands of hours of laboratory research and development, and years of field testing, Berkley Gulp! was introduced to the market in 2001 under the name of Power Naturals. The product name was changed to Gulp! in 2002 when the range of bait offerings was greatly expanded. The introduction of Gulp! was a quantum leap forward in scent science, representing a crowning achievement for the Berkley research and development team. Since its introduction, Gulp! has changed the way we fish.
Featured Product: Berkley GULP!
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Berkley Gulp Bait: Proven to Catch More Fish | Berkley Fishing
About Us:
You have a passion for the sport. And so do we. That's what's made us the world's leading fishing tackle company. Passion. Berkley is the premium brand of fishing tackle that fuels your passion for fishing, offering the broadest array of innovative solutions developed by anglers who share your commitment to the sport. At Berkley, our goal remains surprisingly simple - to make fishing fun and help anglers everywhere to Catch More Fish! Our leading edge technology has resulted in performance advances in fishing lines, soft baits, hard baits, fishing rods and terminal tackle.
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