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Click through rate, or CTR, is an important metric to pay attention to in your marketing campaigns. And in this video, we're going over everything you need to know about it. You'll learn the CTR formula, what is a good CTR, how to improve CTR, and much more.
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You're in luck because we made it extremely easy to understand exactly what is CTR, also known as Click-Through-Rate.
But that’s not all.
We will also go over why CTR is important and what CTR averages you should aim for at a minimum.
Oh, and if you watch until the end, you'll see a few easy to implement tips and tricks we use to skyrocket our CTR on Google Ads and Facebook Ads, regardless of industry.
The best part is that ANYONE CAN LEARN THIS.
You don’t need to be a marketing guru to understand what is CTR and master it to get more clicks on your ads.
We've used click-through-rate optimization techniques here at LYFE Marketing to beat industry averages for both our clients and ourselves.
CTR is important because:
- You want to get potential customers from seeing your ad to actually making a purchase
- It directly impacts your performance and costs on advertising platforms such as Facebook and Google
- It is a reflection of your advertising strategy
If you are not actively monitoring your CTR, you are missing the opportunity to measure and analyze your ads and audience to be more effective at moving potential customers from simply being aware of your brand to actually clicking and engaging
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➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.
