In today’s competitive business landscape, the company capable of offering the most personalised, relevant experience to their audience, is primed for success. Today’s customers have endless competing brands to choose from when making a purchase. If you want to stand out from the crowd, you need to understand your consumer, and their shopping habits.
Customer data platforms leverage the huge amounts of data generated by consumers on a daily basis. These tools can collect insights from your website, CRM, contact centre, and various other tools, to help you map the customer journey. The question is, which data platforms are the best?
Here are some of the top-rated customer data platforms today’s companies can leverage to better understand and serve their target audience.
