The average attendance at the 2 Manchester clubs in the Premier League is roughly the same as the average attendance at the top 250 clubs in non-league. The Premier League tweeted this week that they’ve helped Conference sides with over £2.4m in funding since 2010, but that’s a drop in the ocean - nay, the spray off a drop in the ocean - compared to the revenue the highest level in British football produces every year.
Non-League Day started in 2010 as founder James Doe spotted an opportunity - a gap in the top-level football calendar - to get fans of traditionally bigger clubs out to their local pitches and stadia to support their local amateur sides. But what are the clubs doing to support the initiative and secure their financial security long-term? Non-league football is not just for Non-League Day, it’s for life.
We speak to James about his organisation, visit the oldest club in London, Cray Wanderers, to find out what makes them tick, and we speak to Lewes FC, who engage with an international fanbase through their innovative marketing campaigns.
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