In this video, our Director of Technical Services does a live walk-through of Google's new Search Console Insights tools, which can be a boon for marketing managers that don't have a dedicated analytics person or the background knowledge needed to make sense of the data themselves.
Verify Google Search Console: [ Ссылка ]
Create a Google Analytics account and set up tracking: [ Ссылка ]
Access Google Search Console Insights: [ Ссылка ]
Timestamps
0:00 Intro & Requirements
0:42 Who is Search Console Insights For?
1:43 Search Console Insights "Live" Walk-through
10:48 Conclusions
So what did you think of Google Search Console Insights? We believe it can be useful in some situations where there isn't the staffing or the know-how needed to fully leverage its data sources (Search Console and Google Analytics). But it has its limitations - no conversion or event data, a limited time window, and an interface that really only makes sense for small websites. But we'd love to hear what you think.
