Zwift appears to have just pre-announced their own new Zwift bike & Zwift trainer, in a hardware purchasing survey that went out to a selection of users. The survey outlined two new Zwift products – a smart bike called the Zwift Ride, and then a direct drive trainer called the Zwift Wheel. Most notably, the Zwift trainer can be upgraded into the Zwift smart bike, which then includes illuminated wheels to basically make yourself a real-world glowing Zwift Tron bike. Seriously!
This is the first time we have seemingly real details about Zwift’s previously announced hardware projects. For those just catching up here, Zwift has actually previously confirmed they were building their own indoor training hardware, after posting job listings that made it clear they were. From there, the company has steadily dripped out such plans, largely in CEO interviews, but also in various other ways.
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