To mark Lionel Messi’s arrival at Inter Miami CF, we sailed a Messi-adorned cargo ship into the Port of Miami, complete with a speedboat and jet ski entourage, all before offloading its cargo onto adidas trucks, punching through pink smoke to make drops to communities across the city, including:
A celebration performance to honour the band of La Familia (the Inter Miami Ultras) in Little Havana embracing the culture and fandom surrounding Inter Miami FC.
The gifting of a full-scale Argentine BBQ at a local soccer hot spot, Stadio Soccer, during a King of The Pitch tournament, an ode to Messi’s heritage. Launching a brand new soccer league, Just Ball, for youth soccer players in partnership with the @USSoccerFoundation in downtown Miami. Dropping 807 balls across the city—the number of goals Messi has scored for club and country upon his arrival. Our gift to Miami is for their fierce loyalty to the game.
All of this is to bring together the community in the name of football and soccer. Impossible is Nothing.
Featuring:@laurabiondo
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