In this video, Keith provides a handy checklist to help you develop your big idea and big promise for a successful advertising campaign.
Big Idea Checklist:
1. Make a list of every feature your product or service has
2. Brainstorm and make a separate list of every benefit those features provide
3. Identify a rising trend in your market
4. Ask yourself which of those product benefits ties into the trend
5. Identify those benefits as a potential USP
6. Talk with industry experts and customers to find out which potential USP is the strongest
7. Create a big idea for each potentially strong USP
As you can see, there’s more than meets the eye when creating your big idea and you probably have all the pieces ready to fit together for a solid set of ideas.
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