Oxfam opened one of the world's first charity shop chains in 1948. Nick Futcher, Brand Manager, speaks to Paul Baines about how this world-renowned charity has kept pace in both its strategy and its marketing in a changing world.
Oxfam is an independent development, relief and campaigning organization that works to overcome poverty and suffering.
This video case study corresponds to Chapter 16 of Paul Baines & Chris Fill's Marketing, 3rd Edition.
[ Ссылка ]
