Negative Keywords help advertisers ensure their ads are being triggered by high quality searches, but there are some differences between how negative and positive keywords work in Google Ads. In this video, we'll walk you through how negative keywords work, their match types, and show you all the ways to use them in your account.

0:37 - Note About What’s Covered in this Video
1:13 - What Negative Keywords Are and the Goal of Using Negative Keywords
2:56 - How Broad Match Negative Keywords Work
5:57 - Examples of Phrase Match Negatives
6:48 - Exact Match Negative Keywords
7:50 - Symbolism in Negative Keywords
9:00 - Things to Keep in Mind About Negative Keywords
9:36 - Negative Keywords and Close Variants
10:53 - How to Add Negative Keywords in the Google Ads Interface
13:30 - Using Negative Keywords for Query Mapping in Search Campaigns
16:23 - Creating and Applying Negative Keyword Lists to Campaigns

#negativekeywords #googleadsnegativekeywords #negativekeywordexample
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