What drives David Beckham to achieve great things? What took him from a child dreaming about professional football to the icon he ultimately became? This new campaign centres around the spirit that defines David Beckham. The spirit of being Born to Dare.

David Beckham’s story is about a passionate young boy who followed his dreams… With unshakeable determination, this lover of the beautiful game defied the adults who scoffed at his footballing ambitions, carving out a career that has continuously inspired each new generation.

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