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The complexity of decision sciences in a global marketplace is a daunting challenge multi-national brands and organizations have to grapple with. The much talked about information explosion has been uneven geographically. Availability of actionable information and policy surrounding use of this data varies considerably across continents and emerging economies. As practitioners, our ability to develop and deploy information based strategies across markets has been inconsistent, and will continue to be so in the near future. In this key note, we will explore some of the challenges of big data operating in a truly global context.
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