Just one month ago, we welcomed fans for the first time into the new Real Madrid C.F. Flagship Megastore at the Santiago Bernabéu stadium. After many years of planning, building, and bringing the spectacular new shopping experience to life, we have broken all the club’s historical sales records in the first month, further solidifying the store as the commercial icon in Real Madrid's new stadium.

SERGIO NIETO UGEDA Vice President of Merchandise, Iberia at Legends, commented: “The opening of the Real Madrid Flagship Megastore is the culmination of a project that was born four years ago with the conceptualization of the renovation of the Santiago Bernabéu stadium. In partnership with Real Madrid, we have worked with dedication and many hours of study of absolutely every detail, having managed to design the most spectacular retail space of a world-class sports club. For Legends, it is an emblem and a source of pride to welcome all club members, Madridistas, and fans worldwide to our Megastore in a unique space where they can share an experience at the level of Real Madrid's successes.”

The new Real Madrid flagship megastore, measuring 2,800 square meters, provides visitors with an immersive digital experience with more than 40 meters of LED screens, a wide range of merchandise and a new personalisation area for all their favorite player shirts, delivering a customer experience bringing fans ever closer to their team.

Legends proudly plays at a world class level as Real Madrid’s global omnichannel merchandise partner for all retail stores, eCommerce, franchise program and master licensee of the club's global licensing program. hashtag#TheLegendsWay

¡Hala Madrid!

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