Speaker: Halyna Panasiuk, CRM manager at travel startup Voyagu
Halyna is a seasoned email marketer with 12 years of experience. She worked with big-league companies such as Blablacar, Busfor, and Leboutique.

During the webinar, she’ll guide you through some of the most common email communication mistakes – and how you can fix them, including:
- Poor email deliverability, and how to reach more customers with your messages.
- Common legal compliance blunders, and how to avoid getting into trouble with them.
- Wasteful A/B testing, and how to make testing a cornerstone of your email strategy.
- Poor segmentation and personalization, and how you can flip the script.
- Awful design mistakes, and how to turn your emails into revenue-generating eye candy.

Timecodes:
0:00 - Intro
2:00 - About the speaker and the topic
3:25 - Deliverability
9:15 - Legal rules
11:23 - Main GDPR principles
13:25 - A/B testing
18:08 - What we could test?
25:09 - Segmentation and personalization
26:13 - Segmentation factors
29:19 - Personalization data
31:02 - Personalization examples
32:50 - Design of emails
40:15 - Outro

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