How can you build stronger relationships and build trust? What do you need to do to earn the trust of a client? "Communication is about finding common ground" + "Ask little questions and make the decisions really small, reducing risk" = A great (client) relationship!

How do you translate their needs when they're not sure what they want? One of the biggest road blocks between you and the client is the "Curse of Knowledge". You've been trained, you know all the terms and techniques, but the client hasn't, and they find it hard to articulate what they need from you. That's where great communication comes in. In this video, Chris breaks down simple steps that you can take to better communicate with your client, avoid frustration, and deliver true customer service.

0:50 Find common ground, shared language Tip 1
1:13 Ask better questions To Find out What Matters to the client Tip 2
1:26 Demonstrate your listening by confirming Tip 3
1:40 Acknowledge and Understand Tip 4
2:29 Ask low commitment questions to make decisions easier Tip 5
3:13 Be honest and say "I don't know" Tip 6
3:48 Be patient, take time to listen and understand Tip 7

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—
Host: Chris Do
Content Director: Matthew Encina
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster, Ricky Lucas, Jona Garcia
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